Welcome to Nicholas Potter's Career

Professional Experience

Media Development Executive

PHMG

2024-Pesent

• Built and maintained strong relationships with decision-makers across various industries, effectively communicating the value of audio branding to enhance client brand identity and customer experience.

• Identified new business opportunities through thorough market research and competitor analysis, driving strategic outreach efforts to align with evolving market trends and client needs.

• Developed tailored proposals and presentations that effectively demonstrated the benefits of customized audiobranding solutions, enhancing client engagement and fostering long-term partnerships.

Founder & Marketing Director

Quantum Marketing
Remote
2023 - Present

• Own and operate a small business specializing in Amazon and social media marketing.

• Develop and execute digital marketing strategies to drive growth and elevate online presence for entrepreneurs and small businesses.

• Rebrand businesses and create online content to generate new activity.

Loan Sales Specialist

LendingUSA
Los Angeles, California, United States
2021 - 2023

• Delivered high-volume sales in the Direct-to-Consumer Marketing division.

• Guided customers through the full sales cycle.

Partner

Enhance Tax Relief
Los Angeles Metropolitan Area
2019 - 2022

• Developed strategies, branding, materials, marketing campaigns, and sales for a start-up.

• Maintained consistent conversion rates and exceeded sales targets.

Senior Account Executive, Direct-to-Merchant Account Management

LendingUSA
2018 - 2019

• Led productivity improvement efforts in the Direct-to-Merchant Account Management division.

• Developed and wrote a training manual for the department.

• Built strong relationships with clients and consistently exceeded targets.

Senior Account Executive, Direct-to-Merchant Sales

LendingUSA
2018 - 2019

• Managed the complete sales cycle.

• Consistently beat aggressive daily outreach and monthly revenue targets.

Insurance Agent

State Farm
Los Angeles, California
2015 - 2018

• Worked for the top-producing insurance agent in California.

• Sourced leads and achieved revenue targets, exceeding quotas 100% of the time.

Skills and Expertise

• Marketing Strategy Development: Crafting comprehensive marketing plans aligned with business goals.

• Sales and Lead Generation: Expertise in identifying and converting leads into clients, particularly in finance and debt settlement.

• Digital Marketing: Proficient in search and display marketing on platforms like Amazon and Walmart Connect.

• Data Analysis: Leveraging data from sources like TransUnion and Equifax to drive marketing decisions and improve lead quality.

• Customer Relationship Management (CRM): Managing and nurturing client relationships for satisfaction and retention.

• Project Management: Leading and managing marketing projects from inception to completion.

• Content Creation: Developing engaging marketing content across various channels.

• SEO and SEM: Implementing strategies to enhance online visibility.

• Social Media Marketing: Building brand awareness and engaging with target audiences on social media platforms.

• Financial Analysis: Using financial knowledge to inform marketing decisions.

• Problem-Solving: Tackling challenges creatively and effectively.

• Communication: Excellent verbal and written skills for negotiating and collaborating.

• Leadership: Leading and mentoring teams to achieve high performance.

• Strategic Partnerships: Building and maintaining beneficial partnerships.

• Adaptability: Staying flexible and adapting to changes in marketing and technology.